NDTV-Hindu joint venture on the block

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Bapun

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NDTV, a publicly held national broadcaster straddling news and entertainment segments with a bouquet of channels, is understood to have put one of its channels – NDTV Hindu – on sale. The channel is an equal joint venture between NDTV and Chennai-headquartered newspaper group The Hindu.


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NDTV Hindu, which kicked-off in mid-2009, was Chennai’s first city-specific English news and entertainment channel. According to two investment bankers close to NDTV, the two-year old channel has been put on the block as the revenues were low and the viewership, too, did not pick up in a market which has more than 100 region-specific channels to fight with, though almost all of them in the local language – Tamil.
http://www.indiantelevision.com/mnd/y2k11/jun/9jungm1.php
 
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