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Neo Sports acquires rights for Rugby World Cup 2011

Bapun Raz

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MUMBAI: Neo Sports has acquired the rights for the Rugby World Cup that takes place from 9 September -23 October in New Zealand. Neo had earlier announced the rights for Copa America and the French Open tennis Grand Slam. The Rugby World Cup in France in 2007, which had also aired on Neo Sports, was viewed in over 200 countries by a cumulative audience in excess of 4 billion. The format will comprise 20 teams and 48 matches with four pools of five teams each. There will be four quarter-finals, two semi-finals, one Bronze Final and one Final which makes it a total of eight knock out matches. Rugby World Cup MD Mike Miller said, "India is one of the world's major markets with an ever growing appetite for Rugby and the IRB is committed to growing the game throughout the country - TV is an important part of that strategy. Neo Sports is widely recognised as a leader in sports broadcasting in India and this association will enhance our ability to take Rugby to new audiences throughout the country."
 
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