I Movie Review: The wasteful cinema by the self-indulgent & self-obsessed
It’s another Rs.100 crore film by one
the greatest filmmakers from
southern Indian shores. It’s not a
film. It’s a bonfire of hard currency
to satisfy the narcissism of a
filmmaker and a star. It’s a cocktail
of ‘I’, ‘My’, ‘Myself The Greatest’
viruses. And look at the irony of it;
the film is also titled ‘I’.
Self-obsession & self-indulgence
makes you blind to reason and
reality. That’s what seems to be the
case here. The helmer and hero of
APARICHIT come together as a team
yet again. You expect something
brilliant from the combo. They
disappoint hugely.
It begins with an ugly and deformed
hunchback abducting a well-known
model Diya (Amy Jackson) who is
about to get married. We soon go
into the flashback. Lingeshan
(Vikram) is a body builder. He has
two obsessions – 1. Winning Mr.
Tamil Nadu and eventually Mr. India
title in body building tournaments, 2.
Beautiful and very successful model
Diya. John (Upen Patel), a leading
male model, has been promoting
Diya. He expects her to return the
favor by sleeping with him. She
refuses. She is thrown out of major
advertising campaigns by the
modeling agency on John’s insistence.
Her career is in doldrums. She is
about to lose a key campaign to be
shot in China but the modeling
agency agrees to help her.
Lingeshan wins Mr. Tamil Nadu title
defeating a goon. He gets to do
cheap commercials. Diya had met
him a few times. She, with the help
of a family friend and physician Dr.
Vasudevan (Suresh Gopi), convinces
Lingeshan to work with her. She gets
a top-notch ‘gay’ stylist to transform
earthy Lingeshan into a smart &
urbane Lee. The modeling agency
also succeeds in convincing a key
client to drop John and have Vikram
as the male model in his campaign.
Diya & Lingeshan fly to China for the
shoot. Diya fakes her love for
Lingeshan to ensure he is
comfortable and natural during the
shoot. Lingeshan takes it very
seriously. The gay stylist Osmaan has
also fallen in love with Lingeshan and
he/she tells him the truth about
Diya’s fake love. He confronts Diya
who admits it. Lingeshan is heart-
broken. But soon Diya realizes she is
actually in love with Lingeshan.
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I Movie Review: The wasteful cinema by the self-indulgent & self-obsessed - I Movie Review: The wasteful cinema by the self-indulgent & self-o...