History TV18 to air local version of ‘Ice Road Truckers’ with Mandira Bedi
Infotainment broadcaster History TV18 will air a local version of the adventure reality show ‘Ice Road Truckers’.
The India edition, titled ‘IRT: India’s Deadliest Roads’, will air every Friday at 9 pm, starting 21 October.
The Indian chapter of the adrenaline-packed reality TV series will see Indian celebrities Mandira Bedi, Sangram Singh and Varun Sharma travel through the country’s deadliest roads across the rugged mountains and valleys of the Himalayas.
During harsh winters, remote villages and work camps at the highest army stations of India’s Himalayan states are cut off from the world. To keep them supplied with essential commodities and also bring to fore connectivity issues, the hosts will drive trucks across 1500 km, at a height of 18,380 feet at sub-zero temperatures, for around two weeks.
The journey begins from Manali in Himachal Pradesh and goes up to Turtuk in Ladakh through some of the highest motorable passes in the Himalayan ranges. The show captures the dangerous and life-threatening conditions that truckers have to face while scaling these heights.
A+E Networks TV18 JV VP, head of marketing Sangeetha Aiyer said, “I’m sure its exciting news for all our viewers that local content and characters are being featured in formats of global repute. The show best epitomizes what the channel stands for—excellent production values, edge-of-the-seat entertainment with innovative never-seen-before formats.”
The trucks used for the shows are by Bharat Benz.
Daimler India Commercial Vehicles VP domestic sales, product management and network Sominder Singh said, “We have associated with HistoryTV18 as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how BharatBenz trucks are tailor-made for our customers’ needs.”
History TV18 to air local version of ‘Ice Road Truckers’ with Mandira Bedi | TelevisionPost.com