Thakur
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Growth in ad revenues expected for HD channels to go up by 20% in 2015. Just as the potential for ad revenues is huge for broadcasters in terms of advertising, the potential in terms of subscription revenues is also massive. For TV broadcasters ARPUs for HD is 3x more than the SD subscribers, while for DTH and MSO players it is 1.5-2x more than SD subscribers.
HD subscribers account for 4 million of the DTH subscribers in India (approximately 10%) according to FICCI-KPMG report. Tata Sky leads the pack among other DTH players with approximately 2.5 million HD subscribers till date and having a 25-30% HD subscriber base. They are followed by other DTH players such as Dish TV, Airtel DTH and Videocon d2h. Although some of these DTH companies did not wish to disclose their HD subscriber base it can be seen that their subscriber base is a share of remaining 1.5 million HD DTH subscribers. On the other hand, the HD subscriber base among MSOs is roughly 2.9 million of the digital cable subscribers. Some of the top players among them include Hathway, Den Network and InDigital. This brings the total of HD subscribers in India to an approximate figure of 7 million subscribers. With HD channel package rates ranging from Rs.125-150 per month, the HD subscription revenues could be approximately in the range of Rs.1,000-1,300 crore currently. As HD subscriptions have seen a 15-20% growth during the previous year we can expect this to increase phenomenally.
The potential for broadcasters is immense especially since there is a push from DTH players for consumers to adopt HD. Many DTH providers are now offering only HD set-top-boxes to customers for faster HD adoption. Similarly, on the TV set manufacturers’ side, the number of HD TV sets has increased in production as well as consumption. In 2014 about 8 million units were expected to be sold out of which approximately 55 per cent was expected to have been HD panel TV sales, says FICCI-KPMG report.
The number of HD channels has also grown during the span of five years. What started off with one channel (Movies Now) in 2010 has now grown to 40 HD channels. Star India has 9 HD channels plus 3 HD channels of its alliance partner which include NGC, Nat Geo Wild and Fox. Viacom18 and Zee TV have 3 HD channels each, while MSM has 4 HD channels. Times Network has two HD channels, while Sun Network has 4 channels. Turner has 3 channels and four independent HD channels. - See more at:
http://www.exchange4media.mobi/story.aspx?news_id=60033
HD subscribers account for 4 million of the DTH subscribers in India (approximately 10%) according to FICCI-KPMG report. Tata Sky leads the pack among other DTH players with approximately 2.5 million HD subscribers till date and having a 25-30% HD subscriber base. They are followed by other DTH players such as Dish TV, Airtel DTH and Videocon d2h. Although some of these DTH companies did not wish to disclose their HD subscriber base it can be seen that their subscriber base is a share of remaining 1.5 million HD DTH subscribers. On the other hand, the HD subscriber base among MSOs is roughly 2.9 million of the digital cable subscribers. Some of the top players among them include Hathway, Den Network and InDigital. This brings the total of HD subscribers in India to an approximate figure of 7 million subscribers. With HD channel package rates ranging from Rs.125-150 per month, the HD subscription revenues could be approximately in the range of Rs.1,000-1,300 crore currently. As HD subscriptions have seen a 15-20% growth during the previous year we can expect this to increase phenomenally.
The potential for broadcasters is immense especially since there is a push from DTH players for consumers to adopt HD. Many DTH providers are now offering only HD set-top-boxes to customers for faster HD adoption. Similarly, on the TV set manufacturers’ side, the number of HD TV sets has increased in production as well as consumption. In 2014 about 8 million units were expected to be sold out of which approximately 55 per cent was expected to have been HD panel TV sales, says FICCI-KPMG report.
The number of HD channels has also grown during the span of five years. What started off with one channel (Movies Now) in 2010 has now grown to 40 HD channels. Star India has 9 HD channels plus 3 HD channels of its alliance partner which include NGC, Nat Geo Wild and Fox. Viacom18 and Zee TV have 3 HD channels each, while MSM has 4 HD channels. Times Network has two HD channels, while Sun Network has 4 channels. Turner has 3 channels and four independent HD channels. - See more at:
http://www.exchange4media.mobi/story.aspx?news_id=60033
