Great news for India’s most neglected language in terms of TV channel count. Always good to see a monopoly being broken. PTC Punjabi’s monopoly was broken by Zee Punjabi, and now this will be broken as well.
FYI, Zee Gujarati shut down in 2009, not 2008.
Star has already said that it’s not interested in entering new language markets. Zee was able to successfully relaunch Zee Punjabi, but whether they are interested in relaunching Zee Gujarati remains to be seen. Goodness knows when other networks will enter this untapped market. This is a welcome and much-needed step.
Also, none of the Assamese channels are from a big national network, so Zee should try to enter it within the next decade.