RE: {Pics} "Sony KIX" added on LCN 242
It's not being projected as a regional sports channel. It is a normal sports channel. Just that the launch is coinciding with IPL which it is providing in regional languages to gain more trps. If it had been launched during some other time, it would have been difficult for Sony to get penetration of this channel to more households as it has very few marquee properties which have wide viewership.
Prateek Marwadi said:yes bro. may b u ll b right.
but i wanted to say that msm have projected kix as a regional sports channels.
It's not being projected as a regional sports channel. It is a normal sports channel. Just that the launch is coinciding with IPL which it is providing in regional languages to gain more trps. If it had been launched during some other time, it would have been difficult for Sony to get penetration of this channel to more households as it has very few marquee properties which have wide viewership.