JitendraKumar
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MUMBAI: Playboy Plus Entertainment has launched LifeStyle TV on Asian satellite operator AsiaSat. This follows the successful launch of HD Playboy Asia last year on the same satellite AsiaSat 5.
LSTV is being positioned as the first men’s lifestyle TV channel in Asia, offering content on travel, cuisine, adventure and fashion. Targeting Asian men, aged 18–38, LSTV’s key titles include fashion programmes led by TV Stars Cho Sung Mo, and haute cuisine cooking by celebrities Chang Min and Alex Chu from South Korea.
Playboy Plus Entertainment GM Asia Pacific Lanny Huang said, “We are excited to make this strategic move to expand our distribution service in Asia with the launch of LSTV on AsiaSat 5. LSTV is our second channel on AsiaSat 5’s powerful DVB-S2 platform. Leveraging on AsiaSat 5’s premium video neighbourhood and excellent penetration in Asia, we are working to expand our reach and provide LSTV’s unique content on a growing number of Asian TV networks.”
AsiaSat president and CEO William Wade said, “We are very pleased that Playboy Plus Entertainment has decided to launch its second channel on AsiaSat 5. Their growing commitment is a testament to AsiaSat’s focus on delivering competitive and effective solutions to international broadcasters to meet their present and future distribution needs.”
The encrypted LSTV is uplinked to AsiaSat 5 (100.5 degrees east) from AsiaSat’s Tai Po Earth Station in Hong Kong through a C-band DVB-S2 MCPC platform for distribution to over 50 countries across Asia, the Middle East and Australasia.
Playboy Plus launches LSTV Channel for Asia via AsiaSat 5 | TelevisionPost.com
LSTV is being positioned as the first men’s lifestyle TV channel in Asia, offering content on travel, cuisine, adventure and fashion. Targeting Asian men, aged 18–38, LSTV’s key titles include fashion programmes led by TV Stars Cho Sung Mo, and haute cuisine cooking by celebrities Chang Min and Alex Chu from South Korea.
Playboy Plus Entertainment GM Asia Pacific Lanny Huang said, “We are excited to make this strategic move to expand our distribution service in Asia with the launch of LSTV on AsiaSat 5. LSTV is our second channel on AsiaSat 5’s powerful DVB-S2 platform. Leveraging on AsiaSat 5’s premium video neighbourhood and excellent penetration in Asia, we are working to expand our reach and provide LSTV’s unique content on a growing number of Asian TV networks.”
AsiaSat president and CEO William Wade said, “We are very pleased that Playboy Plus Entertainment has decided to launch its second channel on AsiaSat 5. Their growing commitment is a testament to AsiaSat’s focus on delivering competitive and effective solutions to international broadcasters to meet their present and future distribution needs.”
The encrypted LSTV is uplinked to AsiaSat 5 (100.5 degrees east) from AsiaSat’s Tai Po Earth Station in Hong Kong through a C-band DVB-S2 MCPC platform for distribution to over 50 countries across Asia, the Middle East and Australasia.
Playboy Plus launches LSTV Channel for Asia via AsiaSat 5 | TelevisionPost.com
