tech_genie
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Prasar Bharati: Can Sircar turn it around?
In his imposing office just a stone’s throw away from Parliament House, Jawhar Sircar has two large LCD TV sets mounted on the wall. On one, he keeps a close tab on his own Doordarshan channels and, on the other, he scans competing private players. His desk is strewn with files, press clippings and a note undertaking a financial analysis of all broadcasters, a majority of whom are also in the red. Sircar, who has just got Rabindranath Tagore’s works translated into Italian, points to one of the LCD TVs: “Look at the background of the Doordarshan newsroom, it looks as good and professional as any other private channel now,” he says with pride.
Sircar, an IAS officer from the West Bengal cadre and now the CEO of Prasar Bharati, took over the reins in February and is, of course, not content with just making superficial changes. He is determined revamp the public broadcaster — which has recently been hit by frequent changes in the top slot, as well as financial scams — so that it can get back viewership, as well as advertisers who seem to have forsaken it for aggressive private channels.
Source: Prasar Bharati: Can Sircar turn it around?
In his imposing office just a stone’s throw away from Parliament House, Jawhar Sircar has two large LCD TV sets mounted on the wall. On one, he keeps a close tab on his own Doordarshan channels and, on the other, he scans competing private players. His desk is strewn with files, press clippings and a note undertaking a financial analysis of all broadcasters, a majority of whom are also in the red. Sircar, who has just got Rabindranath Tagore’s works translated into Italian, points to one of the LCD TVs: “Look at the background of the Doordarshan newsroom, it looks as good and professional as any other private channel now,” he says with pride.
Sircar, an IAS officer from the West Bengal cadre and now the CEO of Prasar Bharati, took over the reins in February and is, of course, not content with just making superficial changes. He is determined revamp the public broadcaster — which has recently been hit by frequent changes in the top slot, as well as financial scams — so that it can get back viewership, as well as advertisers who seem to have forsaken it for aggressive private channels.
Source: Prasar Bharati: Can Sircar turn it around?
