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MUMBAI: Days after Rajiv Lakshman quit his as COO of
Coloscem,he has announced a
new venture with his twin brother
Raghu Ram.The duo has come together with Ravi Luthra, a
marketing veteran
to start a new content and communications
hub – Monozygotic. This new startup will
mainly focus on content creation across
various avenues of media from TV to digital to
on-ground.
Speaking about their new venture, Monozygotic
co founder and managing zygote Rajiv
said, “There has been a tectonic shift in the
consumption of media in the past decade and
it is critical for any brand manager to not only
figure the right media mix but also the right
communication for a specific media. This is
where Monozygotic steps in with our
cumulative experience in building enduring,
genre defining brands like Roadies, Splitsvilla
and Masterchef India”.
“We have had the opportunity of
multifunctional experience in content, both
behind the scenes and facing the camera. The
experience has helped us not only to
understand the business of content but has
also to develop a deep insight into audience
psyche. I believe Monozygotic will be able to
bridge the need gap, catering to audience and
advertisers with equal ease. We have been
contemplating this venture for a while now. I
view Monozygotic as a natural progression in
our respective careers”, added Monozygotic co
founder and managing zygote Raghu.
While majority of people know them as the
face of the cult show Roadies, the dynamic
duo Raghu Ram and Rajiv Lakshman, with
experience of more than two decades have also
been responsible for creating a number of
other enduring, genre defining television shows
such as Splitsvilla and instrumental in the
launch and success of Masterchef India. They
have also broken new ground in the digital
content space with Roadies Battleground and
Jack & Jones Hitched. Ravi Luthra, with 15
years experience, has also made a mark in the
industry with companies like Marico Industries,
Visa, Star TV, MTV and Sony Entertainment
Television among others.
“The twins are masters at content creation and
community building. Monozygotic aims to
create clutter-breaking content catering to a
wide array of audiences and marketers. The
duo has a keen understanding of the
audience which we plan to leverage with a
focus on new media, the future of content
consumption. Unfortunately, a huge gap exists
in this space in the connect between brands
and consumers. Herein lies a great opportunity
to create innovative and customised market
driven content that is both sharable and
sustainable” said Monozygotic chief executive
zygote Ravi Luthria.
Monozygotic has already started working with
some established brands on new, exciting
projects. http://www.indiantelevision.com/television/production-house/non-fiction/raghu-rajiv-and-ravi-luthria-team-up-for-new-venture-monozygotic-140806
Coloscem,he has announced a
new venture with his twin brother
Raghu Ram.The duo has come together with Ravi Luthra, a
marketing veteran
to start a new content and communications
hub – Monozygotic. This new startup will
mainly focus on content creation across
various avenues of media from TV to digital to
on-ground.
Speaking about their new venture, Monozygotic
co founder and managing zygote Rajiv
said, “There has been a tectonic shift in the
consumption of media in the past decade and
it is critical for any brand manager to not only
figure the right media mix but also the right
communication for a specific media. This is
where Monozygotic steps in with our
cumulative experience in building enduring,
genre defining brands like Roadies, Splitsvilla
and Masterchef India”.
“We have had the opportunity of
multifunctional experience in content, both
behind the scenes and facing the camera. The
experience has helped us not only to
understand the business of content but has
also to develop a deep insight into audience
psyche. I believe Monozygotic will be able to
bridge the need gap, catering to audience and
advertisers with equal ease. We have been
contemplating this venture for a while now. I
view Monozygotic as a natural progression in
our respective careers”, added Monozygotic co
founder and managing zygote Raghu.
While majority of people know them as the
face of the cult show Roadies, the dynamic
duo Raghu Ram and Rajiv Lakshman, with
experience of more than two decades have also
been responsible for creating a number of
other enduring, genre defining television shows
such as Splitsvilla and instrumental in the
launch and success of Masterchef India. They
have also broken new ground in the digital
content space with Roadies Battleground and
Jack & Jones Hitched. Ravi Luthra, with 15
years experience, has also made a mark in the
industry with companies like Marico Industries,
Visa, Star TV, MTV and Sony Entertainment
Television among others.
“The twins are masters at content creation and
community building. Monozygotic aims to
create clutter-breaking content catering to a
wide array of audiences and marketers. The
duo has a keen understanding of the
audience which we plan to leverage with a
focus on new media, the future of content
consumption. Unfortunately, a huge gap exists
in this space in the connect between brands
and consumers. Herein lies a great opportunity
to create innovative and customised market
driven content that is both sharable and
sustainable” said Monozygotic chief executive
zygote Ravi Luthria.
Monozygotic has already started working with
some established brands on new, exciting
projects. http://www.indiantelevision.com/television/production-house/non-fiction/raghu-rajiv-and-ravi-luthria-team-up-for-new-venture-monozygotic-140806
