DDF Exclusive Registered Trademarks For Indian TV Channels

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Confusion!!! It's totally confused situation.

1. In 2007, 24 Ghanta channel was launched by Akaash Media (Sky B). After one year, in 2008, Zee Media bought 26% share of the channel, made a joint partnership with owner Akaash Media & became Zee Akaash Media Pvt Ltd. In 2018, they bought 100% share & rebranded this channel as Zee 24 Ghanta. So, currently no channel runs from Zee Akaash Pvt Ltd (even we can say dissolve of this sub-brand). All news channels from Zee are running through Zee Media Networks presently. So, can't understand the use of Zee Akaash brand here.

2. Even, Zee Akaash brands only for Bengal, then how can they use this regional sub-brands for their national level channel?

3. Zee News & Zee Hindustan, both air India/Bharat's news. So, don't know what is the logic behind choosing this "Zee Bharat News" name. Even, in many states they are already present (as a news channel), so what is the reason for adaptation "Zee State News" name? Totally immature & id*otic decision by Zee.

I just assume at last, may be Zee News & Zee Hindustan both will be rebranded as "Zee State News" & "Zee Bharat News" accordingly, while the first one will focus national news in English, another one will be a national Hindi news channel.
 
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