Breaking Reliance and Disney Announce Strategic Joint Venture

  • Thread starter Thread starter SarFa
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What is ad freeze rate??? Please explain the article since I don't have subscription
ad freeze rate is a term used when the advertisement rates don't change for a certain period.

Advertainment rates keep changing for every quarter depending on the demand and inflation rates of the product
 
The Indian antitrust body's opposition to a proposed $8.5 billion merger of the Indian media assets of Walt Disney and Reliance may force the companies to sell some lucrative cricket broadcast rights or commit to advertising price caps.

so they choosed the second option to freeze the Ad Price for 2 years now Antitrust will not have any issues I think 🤔
 
What is ad freeze rate??? Please explain the article since I don't have subscription
RIL-Disney-may-Offer-2-Yr-Ad-Rate-Freeze-to-Secure-CCI-Nod.jpg
 
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