where did i said that ?
Question is not whether dpo can or cannot as you can yourself look at the contract and will see those incentives. Here is star's formula for effective price
Effective bouquet rate = Bouquet Rate X { 1 – Distribution Fee of 20% – (A + B + C +D) }
where A,B,C,D are 4 incentives namely Penetration Incentive (A), LCN Incentive (B), Operator Size Incentive (C), Premiumization Incentive (D) which are as high as 10%.
Distribution
So you can see Effective rate will always be less than Bouquet rate. Similar formula exists also for other boadcasters