Speaking to MxMIndia, Ajay Trigunayat – CEO, English Entertainment Channels, Times Television Network, explained that the reason for the deferred kick-off of the marketing campaign was hectic activity on getting the distribution act together. We should now be reaching 80 percent of our targeted homes, Mr Trigunayat said. While there are still some holes like Tata Sky which has a bandwidth issue, Mr Trigunayat is not fazed because the DTH carrier reaches out to only 3.2 percent homes across the eight metros. But isn’t Tata Sky an important platform for his TG? That’s a myth, he tells us, citing statistics. - See more at:
Romedy Now unveils 360-degree marketing campaign | MxM India