Thakur
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SABGroup has unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.
The attendees at the function were in for a total surprise as Sab Group have an exclusive sneak peek into their digital initiative, Happii-Fi. In an unusual approach to offer an experiential amazement to the audience, Sab Group’s team decided to literally Happii-Fi the audience by surprising them with gifts & creating interactive fun zones of Happii-Fi. Furthermore, keeping in line with one of the show’s theme, an exclusive bar called ghar bar was created at the event and it served a special drink called Teen Patti.
What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM's, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube & many more.
Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”
Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.
http://www.indiantelevision.com/iworld/over-the-top-services/sab-group-unveils-digital-platform-happii-fis-logo-160621
