Shop CJ launches 24-hour Telugu home shopping chnl

[shawl_who]

Home-shopping television network, Shop CJ (formerly Star CJ Network India), a 50:50 joint venture between South Korean home-shopping major CJ O Shopping Co Limited and private equity firm Providence Equity Partners group, launched its 24-hour Telugu home shopping channel on Wednesday.

Speaking to mediapersons here, Kenny Shin, chief executive officer of Shop CJ, said the new channel was currently available across all major cables and would be soon available on the Sun Direct DTH platform in Telangana and Andhra Pradesh.

"With the launch of the Telugu home shopping channel, we have begun the process of introducing region-specific niche channels," he said, adding that Shop CJ was reaching over 65 million households in India and was currently catering to about 40 per cent of the market.

Shop CJ is poised to cross the Rs 1,200-crore turnover this year, recording a 40 per cent growth over its sales of Rs 850 crore last fiscal. Shop CJ's channel launch in Andhra Pradesh and Telangana will strengthen its presence in India. It expects to generate Rs. 250 crore revenue from Andhra Pradesh and Telangana alone by the next fiscal year 2016, said N Ramakrishnan, chief financial officer of Shop CJ Network.


Shop CJ launches 24-hour Telugu home shopping channel | Business Standard News

 

[JitendraKumar]

So shop CJ Telugu soon on Sun Direct and after Surely it will be available on Dish TV Good update shawl bro.

 

[ABCDEFGH]

If Dish Tv adds it no problem, they have tons of space

Sun direct will add it because they will get carriage fee although they have space shortage

 

[Dinesh jain]

thnxx for share bro

 

[Bishnu15]

Tata Sky also might add it as they are also adding Gemporia.

 

[Haipawans]

Offficial Confirmation From Sakshi News Paper:

 

[Deepu Darling]

so six more shop cj channels coming soon in regeonal languages :tup

 

[Haipawans]

Shop CJ comin soon on SUN DIRECT INDIA DTH

 

[Vivek.d2h]

gud share bhai

 

[Thakur]

TV home shopping network Shop CJ Network has forayed into the Southern regional market with the launch of a dedicated Telugu home shopping channel, Shop CJ Telugu.

The channel, with original programming in Telugu, is available across all major cable TV platforms in Andhra Pradesh and Telangana and will be soon available on direct to home (DTH) platform Sun Direct.

The Telugu channel was launched on Wednesday by actress Tamanna.

Shop CJ Network CEO Kenny Shin said, “The home shopping industry is growing rapidly and similar trend is witnessed in Telangana and Andhra Pradesh market. With the launch of 24×7 Telugu home shopping channel we have begun the process of introducing region-specific niche channels.”

Shin added that the Telugu channel will not only enhance its customer base but also offer a platform for regional brands to expand their penetration.

“We aim to offer new innovative product categories and change the entire home shopping experience.” The company is targeting a gross revenue of Rs 250 crore (Rs 2.5 billion) from Telangana and Andhra Pradesh markets by the next fiscal. “Shop CJ’s channel launch in Andhra Pradesh and Telangana will strengthen its presence in India.

We are expecting to generate Rs 250 crore revenue from Andhra Pradesh and Telangana alone by the next fiscal year,” Shop CJ Network CFO N Ramakrishnan said. Shop CJ Network COO Dhruva Chandrie added, “Shop CJ Telugu will offer an array of products that are well researched to match local preferences.

Our customisation strategy is built on the principle of offering consumers exactly what they want with full comfort and quality assurance.

Communicating through the local language will help Shop CJ to consolidate in Telangana and Andhra Pradesh.”

Shop CJ is expected to cross Rs 1200 crore (Rs 12 billion) turnover this year recording a 40 per cent growth over its sales of Rs 850 crore (Rs 8.5 billion) last fiscal.

Home shopping on television scores over internet-based shopping because of its ability to demonstrate the products’ performance.

Shop CJ features brands including Electrolux, iBall, Prestige Cookware, Sansui, Intex, Reebok, Maharaja Kitchenware, Sia Jewellery, and Canon.

Read more at: 

Shop CJ launches Telugu home shopping channel | TelevisionPost.com