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As part of its international channels activity, UK pay TV service provider BSkyB (Sky) has entered into a multi-year agreement with Modern Times Group (MTG), parent company of European pay TV operator Viasat.
This will see Sky Sports News HD and a selection of support programming and features distributed exclusively to sports fans in the Nordic and Baltic regions.
From the end of this month, MTG will distribute Sky Sports News HD in Sweden, Denmark, Norway and Finland through its Viasat pay TV platform, as well as through its channel packages on third party cable TV platforms and IPTV networks, including MTG's online service Viaplay. MTG will also add Sky Sports News HD to its Baltic platforms later in the year.
Covering a range of sports - including the Premier League, Football League, Uefa Champions League, Formula 1, golf and rugby union - Sky Sports News HD offers fans a news service. From its breaking news around football transfers to its 'Special Reports' series, the channel provides news, analysis and insight from across the sporting world.
This agreement builds on Sky's growing international channels business that already sees Sky News reach millions of viewers across Europe, North America, the Middle East, Africa and Asia. The syndication and distribution of channels internationally is a growing part of Sky's business as the company seeks to leverage the quality of its brands and content by making programming available to new audiences.
Sky Sports News HD already syndicates selected programming to other international broadcasters such as Fox Soccer in the USA, but this new agreement marks the first time that the entire Sky Sports News HD channel will be available on an international pay TV platform. On top of carrying Sky Sports News HD as a standalone channel on its Viasat platform, MTG will also have the option to insert Sky Sport News HD content, including Formula 1TM pre-race programming, into its own wholly owned sports channels for up to three hours each day.
Read More: Indiantelevision.com's > Digital Edge> Sky Sports News HD makes intl debut via Viasat
This will see Sky Sports News HD and a selection of support programming and features distributed exclusively to sports fans in the Nordic and Baltic regions.
From the end of this month, MTG will distribute Sky Sports News HD in Sweden, Denmark, Norway and Finland through its Viasat pay TV platform, as well as through its channel packages on third party cable TV platforms and IPTV networks, including MTG's online service Viaplay. MTG will also add Sky Sports News HD to its Baltic platforms later in the year.
Covering a range of sports - including the Premier League, Football League, Uefa Champions League, Formula 1, golf and rugby union - Sky Sports News HD offers fans a news service. From its breaking news around football transfers to its 'Special Reports' series, the channel provides news, analysis and insight from across the sporting world.
This agreement builds on Sky's growing international channels business that already sees Sky News reach millions of viewers across Europe, North America, the Middle East, Africa and Asia. The syndication and distribution of channels internationally is a growing part of Sky's business as the company seeks to leverage the quality of its brands and content by making programming available to new audiences.
Sky Sports News HD already syndicates selected programming to other international broadcasters such as Fox Soccer in the USA, but this new agreement marks the first time that the entire Sky Sports News HD channel will be available on an international pay TV platform. On top of carrying Sky Sports News HD as a standalone channel on its Viasat platform, MTG will also have the option to insert Sky Sport News HD content, including Formula 1TM pre-race programming, into its own wholly owned sports channels for up to three hours each day.
Read More: Indiantelevision.com's > Digital Edge> Sky Sports News HD makes intl debut via Viasat
