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Ajay ties up with firework company for 'SOS' promotion
Besides theatres, Ajay Devgn and Sonakshi Sinha will also be in demand at cracker stores across India. In a first of its kind integration, the makers of Son of Sardaar have tied up with the largest fireworks manufacturers to put the SOS patakhas in the market this Diwali season.
The idea started with a thought to reach as many households in India as possible. Since the movie releases right at the time of Diwali, the idea to tie up with the largest fireworks manufacturer was the most logical one, said Ajay. The tie-up involves visual packaging presence for Son of Sardaar in all their products. With this, the movie reaches out to more than 1 crore households.
Ajay ties up with firework company for 'SOS' promotion - The Times of India
Besides theatres, Ajay Devgn and Sonakshi Sinha will also be in demand at cracker stores across India. In a first of its kind integration, the makers of Son of Sardaar have tied up with the largest fireworks manufacturers to put the SOS patakhas in the market this Diwali season.
The idea started with a thought to reach as many households in India as possible. Since the movie releases right at the time of Diwali, the idea to tie up with the largest fireworks manufacturer was the most logical one, said Ajay. The tie-up involves visual packaging presence for Son of Sardaar in all their products. With this, the movie reaches out to more than 1 crore households.
Ajay ties up with firework company for 'SOS' promotion - The Times of India
