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MUMBAI: The latest offering from Viacom18, Sonic, will be launched on 20 December. Bollywood actor Akshay Kumar, who is known for his daredevil action sequences in the movies, is the brand ambassador for the channel.
The channel goes with the tag line 'Thrills.Guts.Glory' and offers action, adventure and animation for its target audience, the young adults between the age group of 13-18 years.
Apart from major cable operators, the channel will be also be available on Airtel Digital TV, initially and gradually will be distributed via other direct-to-home operators. Sonic aims to reach 40 million households across the country.
Sonic and Nick India EVP and GM Nina Elavia Jaipuria said, "In India, animation is still looked upon as cartoons and hence childish while the world over, it has been soaring different heights. With Sonic, we hope to break that cliché."
http://www.indiantelevision.com/headlines/y2k11/dec/dec102.php