SONY BBC Earth SD & HD will be launch on 6th March
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senthilcbe
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this means SD version confirmed on tata sky & adtv as per TV ads
What abt HD???
What abt HD???
hya
Dinesh jain
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Sony BBC Earth readies to launch on 6 March.
Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content.
The infotainment channel will have both standard-definition (SD) and high-definition (HD) versions. It will be available in English, Hindi, Tamil and Telugu.
With the tagline ‘Feel Alive’, the channel has roped in actress Kareena Kapoor Khan as the brand ambassador.
The channel will look to shed light on the wonders of the universe including the work of factual filmmakers. It will cover various subjects from the smallest creature under the microscope to the limitless expanses of space. It will look at different genres like documentaries, natural history, science, adventure and travel.
As reported earlier, Sony BBC Earth recently received the Ministry of Information & Broadcasting’s (MIB) nod to launch the factual entertainment channel.
Sony Pictures Networks India (SPNI) holds 74% in the joint venture and BBC Worldwide 26%.
SPNI president Rohit Gupta is confident that the new channel will shake up the category, which hasn’t seen new entrants for some time now.
“The category is large, but there has been no activity in a while in terms of new players. What we have seen in other genres is that, when new players enter, the category expands. We are confident that we will do that with the content that we have. Our access to content is greater. The BBC is the largest curator of content.”
Gupta also said that the four language feeds would be sufficient to cover the country.
Sony BBC Earth will compete with Discovery, National Geographic and History TV18. At this point, there is a huge push towards localisation in the infotainment genre. One can expect Sony BBC Earth to also make a big push in this direction. Content licensing deals that BBC Worldwide does in the factual space are also likely to reduce with the new channel coming in
Sony BBC Earth’s launch comes at a time when Discovery looks to reinvent itself in June.
Discovery is planning to have 200 hours of local content in 2017, up from seven last year and an average of 5–10 hours a year. The focus will rest on having character-driven stories and exploring new genres within infotainment. The push towards different subgenres like crime is all the more important for Discovery given that competition in the outdoor, natural spectacle subgenre of infotainment, which Discovery has been focusing on a lot, will increase once Sony BBC Earth launches.
BBC Earth stands for premium factual content. “We look at different genres—documentaries, natural history, science, adventure and travel. Our content investment, the technology and storytelling are different from quite a lot of the factual channels that exist around the world
History TV18 has also gone in for a high level of localisation of content. In an earlier interview, A+E Networks TV18 VP and marketing head Sangeetha Aiyer had said that if the infotainment genre has to expand, it has to look at localisation.
New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar | TelevisionPost.com
Sony BBC Earth will launch on 6 March with the promise to bring in premium factual content.
The infotainment channel will have both standard-definition (SD) and high-definition (HD) versions. It will be available in English, Hindi, Tamil and Telugu.
With the tagline ‘Feel Alive’, the channel has roped in actress Kareena Kapoor Khan as the brand ambassador.
The channel will look to shed light on the wonders of the universe including the work of factual filmmakers. It will cover various subjects from the smallest creature under the microscope to the limitless expanses of space. It will look at different genres like documentaries, natural history, science, adventure and travel.
As reported earlier, Sony BBC Earth recently received the Ministry of Information & Broadcasting’s (MIB) nod to launch the factual entertainment channel.
Sony Pictures Networks India (SPNI) holds 74% in the joint venture and BBC Worldwide 26%.
SPNI president Rohit Gupta is confident that the new channel will shake up the category, which hasn’t seen new entrants for some time now.
“The category is large, but there has been no activity in a while in terms of new players. What we have seen in other genres is that, when new players enter, the category expands. We are confident that we will do that with the content that we have. Our access to content is greater. The BBC is the largest curator of content.”
Gupta also said that the four language feeds would be sufficient to cover the country.
Sony BBC Earth will compete with Discovery, National Geographic and History TV18. At this point, there is a huge push towards localisation in the infotainment genre. One can expect Sony BBC Earth to also make a big push in this direction. Content licensing deals that BBC Worldwide does in the factual space are also likely to reduce with the new channel coming in
Sony BBC Earth’s launch comes at a time when Discovery looks to reinvent itself in June.
Discovery is planning to have 200 hours of local content in 2017, up from seven last year and an average of 5–10 hours a year. The focus will rest on having character-driven stories and exploring new genres within infotainment. The push towards different subgenres like crime is all the more important for Discovery given that competition in the outdoor, natural spectacle subgenre of infotainment, which Discovery has been focusing on a lot, will increase once Sony BBC Earth launches.
BBC Earth stands for premium factual content. “We look at different genres—documentaries, natural history, science, adventure and travel. Our content investment, the technology and storytelling are different from quite a lot of the factual channels that exist around the world
History TV18 has also gone in for a high level of localisation of content. In an earlier interview, A+E Networks TV18 VP and marketing head Sangeetha Aiyer had said that if the infotainment genre has to expand, it has to look at localisation.
New competition in infotainment genre as Sony BBC Earth readies to launch on 6 Mar | TelevisionPost.com
Dinesh jain
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Sony BBC Earth Both SD/HD Will Available on Fastway LCN 360/858 From 3rd March.
nd MTV HD+ ON 820/825.Available From 1st March .
Hope They Will Add more Early...
nd MTV HD+ ON 820/825.Available From 1st March .
Hope They Will Add more Early...
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