iDJ
Contributor
- Joined
- 23 Aug 2018
- Messages
- 15,563
- Solutions
- 4
- Reaction score
- 30,753
My assumptionThis is a very minor thing in the grand scheme of things. Sony is trying to get Ambani's power and the reach of Viacom/CBS and TV18 to grow itself. This will also greatly augment the regional markets where Sony is mostly absent.
As @dino29 has pointed out, the ESPN and A&E channels (Sony ESPN, History and FYI TV18) are likely to return to Disney and possibly be rebranded as Star channels (definitely for Sony ESPN).
Sony is devastated because of not having 2.0 and Saaho rights. As a revenge they are acquiring Network 18. They will aggressively price regional channels to destroy Zee's dominance in regional space.
Last edited: