Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
Along with having original digital content, catch-up content, sports and music, Multi Screen Media’s (MSM) over the top (OTT) platform Sony LIV has now expanded its offerings portfolio with the launch of a movie subscription service.
Taking advantage of the fact that India is among the countries with the fastest smartphone growth in Asia, Sony LIV is seeking to bolster its foothold in the online video space.
While globally, SVOD (subscription based video on demand) is poised to become the largest revenue source in 2020, overtaking OTT advertising, in India the market is at a nascent stage with a huge growth potential in the future. With mobile video traffic in India expected to be on a growth trajectory over the next three years, Sony LIV’s new initiative will let consumers stream movies at a nominal price.
Sony LIV’s movie subscription service will be accessible to consumers through its websitewww.sonyliv.com or via the Sony LIV app available on Google Playstore (for Android users) and App Store for (iOS users).
With a range of movies from across genres, users can pay for the subscription through multiple e-payment options such as credit card, debit card, Internet banking and direct billing services.
MSM executive vice president head - digital business Uday Sodhi said, “The movie subscription service is a convenient and affordable way for film lovers to enjoy their favorite blockbuster hits on their preferred digital devices. We have a wide assortment of cinematic treats on offer that users can access in a single click. The different subscription models ensure that they pay as per their consumption levels. The move is targeted towards making the digital platform the only destination that consumers need to turn to in order to fulfil the entire spectrum of their entertainment needs.”
http://www.indiantelevision.com/iworld/ott-services/sony-liv-launches-movie-subscription-service-151210
Taking advantage of the fact that India is among the countries with the fastest smartphone growth in Asia, Sony LIV is seeking to bolster its foothold in the online video space.
While globally, SVOD (subscription based video on demand) is poised to become the largest revenue source in 2020, overtaking OTT advertising, in India the market is at a nascent stage with a huge growth potential in the future. With mobile video traffic in India expected to be on a growth trajectory over the next three years, Sony LIV’s new initiative will let consumers stream movies at a nominal price.
Sony LIV’s movie subscription service will be accessible to consumers through its websitewww.sonyliv.com or via the Sony LIV app available on Google Playstore (for Android users) and App Store for (iOS users).
With a range of movies from across genres, users can pay for the subscription through multiple e-payment options such as credit card, debit card, Internet banking and direct billing services.
MSM executive vice president head - digital business Uday Sodhi said, “The movie subscription service is a convenient and affordable way for film lovers to enjoy their favorite blockbuster hits on their preferred digital devices. We have a wide assortment of cinematic treats on offer that users can access in a single click. The different subscription models ensure that they pay as per their consumption levels. The move is targeted towards making the digital platform the only destination that consumers need to turn to in order to fulfil the entire spectrum of their entertainment needs.”
http://www.indiantelevision.com/iworld/ott-services/sony-liv-launches-movie-subscription-service-151210
