Thakur
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- 30 Aug 2013
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MUMBAI: Achieving a growth of
30-40 per cent key markets within
a month of its launch,Sony Pal(the
newest channel from Multi Screen
Media slate) is definitely leaving
no stone unturned to mark its position in the GEC space.
But Sony Pal and Sab senior EVP and business head Anooj Kapoor believes that it still has a long way to go. “From the ratings perspective, we still have a long way to go.
We don’t want to compare ourselves with any other channel
within the space, but our main agenda is to showcase quality content that our TG can sample,” he says.
The channel which went live on 1 September targets women, mostly housewives in the age group of 15-34 years, in SEC BCDE markets.
With the tagline ‘Yeh Pal Hamara Hai’, it claims to have content which empowers and that
showcases positive aspects of modern India,while presenting the traditional aspect.
The channel currently has three hours of original content on-air which airs from Monday to Saturday between 7:30 pm-10:30
pm and two hours of original content on Sunday evening.
In order to expand its prime time, it has joined hands with Balaji Telefilm’s Ekta Kapoor to present an intense love story ‘Yeh Dil Sun Raha Hai’ from 16 October
onwards at 7 pm.
http://www.indiantelevision.com/television/tv-channels/gecs/sony-pal-extends-primetime-with-yeh-dil-sun-raha-hai-141008
30-40 per cent key markets within
a month of its launch,Sony Pal(the
newest channel from Multi Screen
Media slate) is definitely leaving
no stone unturned to mark its position in the GEC space.
But Sony Pal and Sab senior EVP and business head Anooj Kapoor believes that it still has a long way to go. “From the ratings perspective, we still have a long way to go.
We don’t want to compare ourselves with any other channel
within the space, but our main agenda is to showcase quality content that our TG can sample,” he says.
The channel which went live on 1 September targets women, mostly housewives in the age group of 15-34 years, in SEC BCDE markets.
With the tagline ‘Yeh Pal Hamara Hai’, it claims to have content which empowers and that
showcases positive aspects of modern India,while presenting the traditional aspect.
The channel currently has three hours of original content on-air which airs from Monday to Saturday between 7:30 pm-10:30
pm and two hours of original content on Sunday evening.
In order to expand its prime time, it has joined hands with Balaji Telefilm’s Ekta Kapoor to present an intense love story ‘Yeh Dil Sun Raha Hai’ from 16 October
onwards at 7 pm.
http://www.indiantelevision.com/television/tv-channels/gecs/sony-pal-extends-primetime-with-yeh-dil-sun-raha-hai-141008
