As of now, Zee Anmol is looking ultra agressive to capture DD Free Dish audience, while Star Utsav and Colors Rishtey are also starting shows from ep1, but shows are not looking much impactful. Sony Pal is looking least agressive with no change in line-up.
Zee and JioStar started ads on 3rd party channels, while not seen any ad of Sony Pal there.