Breaking Sony Pictures Networks India renamed to Culver Max Entertainment

[greylala91]

Zee and Sony brands will coexist under culver max parent company. That is the only change

 

[hike]

How will we remember it it's so hard Culver.

 

[Aiscat]

Well, it's totally unexpected. But is a truly new and corporate brand.

 

[dinee]

It's hard to pronounce it...

 

[JollyLNB]

I do agree that Sony Pictures Networks India is much easier to understand. However, do note that the company’s previous name before that was Multi Screen Media (MSM) and even that name did not make it obvious that it is the parent of the Sony channels. So this has happened before as well. Rest assured, all the individual Sony channels will be unaffected.

 

[Raju lal]

Do anyone know the reason behind this? Why can't SPNI stay as SPNI?

 

[Prithi Deb]

Do anyone know the reason behind this? Why can't SPNI stay as SPNI?

To avoid being called as ZONY or SZEE.

 

[JollyLNB]

We should wait for the official press release. Many other steps are involved in this rebranding. Look how Disney Star did it two weeks ago. Communicating this change to the public will be done slowly and steadily when the time comes, which should hopefully be in the coming weeks.

 

[iDJ]

To avoid being called as ZONY or SZEE.

Is SZEE the female version of the Shazam?

 

[CloudCraze]

We should wait for the official press release. Many other steps are involved in this rebranding. Look how Disney Star did it two weeks ago. Communicating this change to the public will be done slowly and steadily when the time comes, which should hopefully be in the coming weeks.

Disney-Star is not a merged entity or JV as in the case of Sony-ZEE