Dileep Kumar
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MUMBAI: It has been 10 days since the FIFA World Cup started and the excitement is only rising for fans and official broadcaster, Sony Six.
According to inputs provided by the channel, 14.8 million viewers have switched on to the channel to watch the games despite the fact that three of the five games take place post midnight.
For the ninth week now, Sony Six has retained its position as the number one sports channel in India, it claims.
Meanwhile, MSM group’s regional channel Sony Aaath providing live Bengali commentary during the matches in West Bengal has proved to be a brilliant business move for the channel. Five million viewers from Kolkata tuned in to watch the games being held in Brazil versus 4.6 million viewers that had tuned in during the 2010 World Cup. Similarly, 1.6 million viewers from the rest of Bengal watched versus 1.2 million viewers who tuned in last time.
Beyond the metros, the ratings have been positive in towns with a population of more than 10 million, while towns within the population range one to 10 million homes have registered a growth of six per cent.
With most games being showcased during the primetime at 9:30 pm, the response so far for the channel has been positive. Sony Six TAM (es) rating with FIFA World Cup | Indian Television Dot Com
According to inputs provided by the channel, 14.8 million viewers have switched on to the channel to watch the games despite the fact that three of the five games take place post midnight.
For the ninth week now, Sony Six has retained its position as the number one sports channel in India, it claims.
Meanwhile, MSM group’s regional channel Sony Aaath providing live Bengali commentary during the matches in West Bengal has proved to be a brilliant business move for the channel. Five million viewers from Kolkata tuned in to watch the games being held in Brazil versus 4.6 million viewers that had tuned in during the 2010 World Cup. Similarly, 1.6 million viewers from the rest of Bengal watched versus 1.2 million viewers who tuned in last time.
Beyond the metros, the ratings have been positive in towns with a population of more than 10 million, while towns within the population range one to 10 million homes have registered a growth of six per cent.
With most games being showcased during the primetime at 9:30 pm, the response so far for the channel has been positive. Sony Six TAM (es) rating with FIFA World Cup | Indian Television Dot Com
