Buddy, either a channel can buy very costly India Cricket rights and thereby reduce spending on other premium or niche sporting properties or they can avoid going for India Cricket rights thereby focusing on more niche sporting events like Eurosports doea or keep a balance between having Cricket Broadcast Rights of other prominent Cricket Boards + other non cricket sporting properties like Sony does.....for each strategy a different scheduling and monetization plan is needed.
Now Eurosport won't go for F1 rights reason being it is not only too costly and return of investment is not at all good which leads to losses being incurred so they r going for buying broadcast rights of less costly niche sporting events ......i would suggest that they need to acquire TV rights of some prominent Cricket Boards + add some good football, tennis, fight sports content which shall help broaden its viewer base and attract revenue maintaining a balance between airing popular + niche content
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