Within the live sports space, Disney+ Hotstar has a range of sports, including cricket, badminton, tennis, football, F1 and kabbadi. However, with SonyLiv showcasing some of the more prominent international events, including Euro 2020, Copa América and more recently Tokyo 2020, is Disney+ Hotstar losing its steam? Rayan thinks not, “We are very focussed on the mass Indian audience. I don't think we want to be singing and dancing to everybody, instead on things that really get people’s attention.” As per the Omdia report, SonyLiv had a subscriber base of 2.7 million as of 2020.
However, if you look at the user experience Disney+ Hotstar is definitely ahead. There are no issues of lagging due to poor bandwidth and they have also optimised user experience for smartphone watching, since 95 percent of their audience is mobile first." According to him, this new lineup of originals will help them cover up for the international sporting events that they lost out to SonyLiv.“With all this [sports portfolio] and our entertainment portfolio, we don't [need to] worry about the competition,” says Rayan.
Over 600 million Indians have a smartphone. Star India wants Disney+ Hotstar to be on every one of them