Sports18 1 and Sports18 1 HD are not free. Only handful viewers are getting freeview. Both Sports18 channels and JioCinema has ads during FIFA World Cup broadcast.
Ok I understand, FIFA world cup once in 4 years. but it's not easy recover media Rights acquisition cost like if ICC/IPL events this season fails Broadcasters/OTT Rights holder waiting for next season for recover some cost.Being a new entrant in sports TV Channels business and trying to attract more subscribers towards these channels as well as Jio Cinema, they will be willing to absorb losses in next 1 or 2 years...thereafter they will come up with a strategy which can generate good revenue
Also Viacom18 have paid money for DTHs to provide Sports 18 free, Studio and Broadcasting fees too. even they have spend huge money for marketing of FIFA on Sports 18 and Jio Cinema. Hope they will not follow overprice strategy of Neo Sports in Sports broadcasting market.