Disney Star is planning to increase its ad revenue from the Indian Premier League by expanding its advertiser base. It aims to do so by targeting both corporate, and small & medium business advertisers, said a senior company executive.
Ajit Varghese also talked about Jio’s plans to offer the IPL to viewers for free. He said that this is not a new phenomenon as Hotstar offered IPL for free when it had the digital rights. He underlined the distinction between the audience watching IPL on their smartphones and those watching it on Television.
“TV has a large audience base of 900 million viewers and IPL has a lot of headroom to grow. Cricket is viewed by families. Sports is all about community viewing.
A big screen has more stickiness and audience engagement. This is what advertisers are looking at,”
Ajit Varghese, Disney Star's head of network ad sales said that the network wants to help advertisers achieve their business objectives without having to worry about budget constraints
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