Ashok Varma
Contributor
- Joined
- 20 Sep 2018
- Messages
- 1,571
- Reaction score
- 2,277
As per calculation by web site, Star sports costs Rs.38/- for 2 months, but without NCF (Rs.153/- per month), we cant view.Jio Media Cable which would let people connect their phone to a TV to turn it into a smart TV is a proposition that comes with a fundamental issue that will prevent it from scaling. Typically, with a 3.5-hour match duration, the data required to stream a match using the Jio Media Cable ranges from 3.6 GB/match for SD transmission to 26+ GB/match for 4K transmission. Considering the cost per GB as determined by TRAI is about Rs.10, the cost of streaming merely 10 IPL games with the Jio Media Cable would be in a range of Rs.360 - Rs.2640. The Jio cable will not be able to drive scale considering that anyone could watch even the HD feed of IPL on television at a paltry cost of Rs.19 per month. Therefore, the data cost for watching just 10 games will be 10x higher than watching the entire IPL on TV.
The power of TV for live sports consumption will continue to be the biggest deterrent for digital streaming on IPL. The TV penetration of 900 million viewers and HD penetration of 70 million homes are unmatched in comparison to mobile and CTV in India. TV dominates an exclusive audience of over 400 million viewers against the combined total of smartphones and CTVs in India. The lag that occurs during digital streaming has been and will continue to be the biggest deterrent for live sports viewers.
We cant watch IPL with entire family as its telecast time is Prime time, occupied by GECs with serials, so Cricket fans are mostly depends on Mobile for streaming.
Last edited: