This will repeat with Australia rights. Expecting poor promotion of Ashes and non India series. I hope I am wrong here though. Sony also did injustice to BBL and WBBL in it's last cycle.
Just few weeks back Sony did not televise certain home matches of Australia and even skipped airing certain Big Bash League games. I have nothing more to add. Also when Sony gets to air some match featuring Indian Cricket Team then all their channels air it thus not airing other live sports events, also when India-Australia Test Series is on then Sony Sports Ten 5 is airing old India Vs Australia Ball By Ball Test Highlights.
Anyways point is that when a broadcaster invests high amount for major sports properties then it has to make a content strategy to recover that money and earn profits. Tomorrow is Sony acquires BCCI, IPL rights then they would too air cricket highlights on many of their channels all thru the day.
Look at Sports18,,it acquired Women's Premiere League rights and airing its highlights thru the day.
Star Sports atleast despite all the monetary pressures is airing wide variety of sports specially on Star Sports Select channels