Whole network is having a numerology overdose. They have a Super Hungama for Hungama. Star Gold 2 for Star Gold. They have an upcoming channel called Star Utsav 2.
Isn't same the case with sony? Well sony has less number of channels in other genres except sports where they r little behind Disney-Star but u r just targeting Disney-Star and avoiding commenting on Sony unless someone points it out to u.
Also there is nothing wrong with creating a brand umbrella of Star Gold, Star Utsav and Star Sports and launching numerical channels under it. What should not happen is unnecessary numbering introduced on a channel like is the case for Star Sports Regional Sports Channels and Sony Ten 4