Wrong. 1stly these shows r aired as people like watching programs featuring information about career / life of famous cricketers and secondly these r not aired that frequently but occasionally except on some special occasions wherein as part of celebrations such shows get aired pn most slots across the day.
Why will Star Sports air domestic cricket highlights when it does not get ratings, they do show daily highlights when a domestic tournament. Also they used to telecast more of IPL, BCCI , ICC cricket events highlights so as to attract more rating thereby generating revenue which is extremely crucial like i explained bcoz of huge investments made in acquiring rights of these sports properties.
Now we can expect gradual changes in their content strategy, same has already started and will gain pace with time.
Lastly it is the fans who idolize and cheer for cricketers so broadcasters cater to the audience demand and bring in such shows.
By the way Star Sports even airs such documentary / interview shows for sportspersons from non cricket arena , so it is not like they just focus on cricket.
Star Sports has done a great job as far as trying to bring in great mix of sporting events across their TV Channels and OTT platforms despite all the challenges / difficulties faced all thru these years. Sometimes we should appreciate the good things rather than just criticise all time even though knowing that certain limitations cause sports broadcasters to have a slightly cricket skewed content strategy to have a viable sports broadcast business model
