The Lonelier Island
Contributor
- Joined
- 23 Aug 2018
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SPN is the clear example that there is a market for sport which is beyond cricket. They took a big risk by keeping their sports channels almost 95% of their bouquet. Yet, they are earning enough to have most number of sporting events in their channels. They pretty much got all sports covered. Meanwhile Star is overshadowing it's own sporting properties with too much of cricket and pushing other sports to Select channels. On paper they got the biggest sporting events possible. Be it Wimbledon, Formula One, One Championship or Premier League, ICC, BWF, FIH along with all of BCCI's rights including IPL. They just don't know how to use anything over cricket. At this rate they need to have a rebrand of all channels back with having two Star Cricket channels. One with Hindi and other with English feed. Bring ESPN as a third channel. A sole Star Sports channel needs to be there. Like it was in 2000s which can have many regional feeds as well. Cricket fans will be happy to get their old Star Cricket back. And other sports lover can appreciate ESPN and Star Sports channels. 4 channels are more than enough for sports. If too many events airing. They can put a Star Sports block on Star Cricket English and air the sporting event. It's time to rethink. Numbering thing is currently attracting nothing but criticism when cricket is given most of the airtime.