Star Gold is promoting the world television premiere of the movie ‘Pink’ in a unique way.
As part of the marketing strategy, Star Gold will switch its channel’s logo to pink.
Star Gold has initiated a new campaign called #StarTurnsPink to promote the film across platforms.
The channel has also released a video for the campaign featuring film’s lead star Amitabh Bachchan reciting a poem, ‘Pink Sirf Ek Rang Nahi’. Star Gold has roped in a clutch of sponsors for the movie.
The channel has got onboard Rin and Pan Bahar as presenting sponsors and Sony Bravia as technology partner.
The film is powered by Gionee and Godrej Good Night Fabric Roll On.