Dinesh jain
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Star India has bolstered its cricket line-up with
the acquisition of Asia Cup global media rights for eight
years from 2016 to 2023.
The events included under this agreement are Asia Cup,
Women’s Asia Cup, Emerging Asia Cup and U19 Asia
Cup.
The decision to award the rights to Star was taken at the
Asian Cricket Council’s (ACC) meeting held in Singapore.
ACC President Sidath Weetimuny said, “The value offered
by Star India is significantly higher than any of ACC’s
previous commercial contracts and it will provide much
needed funds for the development of the game in Asia.
”
The ACC had on 2 November published an ITT for certain
media rights relating to the Asia Cup tournaments
scheduled to be held from 2016 to 2023. The media
rights package included television, audio, internet and
mobile rights for all territories globally.
Star’s cricket rights include International Cricket Council,
Board of Control for Cricket in India, Cricket Australia and
England Cricket Board.
Star India bags Asia Cup global media rights till 2023 | TelevisionPost.com
the acquisition of Asia Cup global media rights for eight
years from 2016 to 2023.
The events included under this agreement are Asia Cup,
Women’s Asia Cup, Emerging Asia Cup and U19 Asia
Cup.
The decision to award the rights to Star was taken at the
Asian Cricket Council’s (ACC) meeting held in Singapore.
ACC President Sidath Weetimuny said, “The value offered
by Star India is significantly higher than any of ACC’s
previous commercial contracts and it will provide much
needed funds for the development of the game in Asia.
”
The ACC had on 2 November published an ITT for certain
media rights relating to the Asia Cup tournaments
scheduled to be held from 2016 to 2023. The media
rights package included television, audio, internet and
mobile rights for all territories globally.
Star’s cricket rights include International Cricket Council,
Board of Control for Cricket in India, Cricket Australia and
England Cricket Board.
Star India bags Asia Cup global media rights till 2023 | TelevisionPost.com