MUMBAI: Signing cricket’s biggest commercial
deal, Rupert Murdoch’s Star Group has bagged
the rights to show international cricket under the
ICC for the next eight years.
While the value of the deal is not disclosed, a
source said it is in the region of $1.98 billion.
The International Cricket Council (ICC) had got
$1.1 billion for the earlier eight-year cycle of the
rights from 2007.
In the new cycle, the ICC has sold the audio-
visual rights to 18 tournaments between 2015 to
2023 to Star India and Star Middle East, wholly-
owned subsidiaries of 21st Century Fox. These
include two ICC Cricket World Cups (2019 and
2023), two ICC Champions Trophy tournaments
(2017 and 2021) and two ICC World Twenty20
tournaments (2016 and 2020).
The other bidders worldwide were Sony, Zee-
owned Ten Sports and Neo. There were also
bidders for certain territories. Sky and BT bid for
the UK territory, while ESPN and Willow fought
for the US market. With Star getting the rights, it
is now certain that BT will be circled out and Sky
will get to show the ICC events in the UK.
Involving two rounds of bidding, the ICC received
17 competitive bids from various broadcasters
across different territories for the audio-visual
rights.
By renewing ICC rights, Star has warded off
competition from Sony Six and Ten Sports. Multi
Screen Media (MSM) was looking at a strong
cricket property to complement the Indian
Premier League (IPL) in order to strengthen its
sports channel Sony Six while Ten Sports was
hoping to expand its cricket portfolio by adding
the ICC rights.
The renewal will help Star to cement its sway
over sports broadcasting in India. In cricket, the
broadcaster has rights to BCCI, England Cricket
Board (ECB), Cricket Australia and Champions
League T20.
The decision to award the rights was made by
the ICC Business Corporation (IBC) board, ICC’s
commercial arm, during a meeting at the ICC
headquarters in Dubai on Sunday.
The current cycle has seen ESPN Star Sports
(News Corp bought out ESPN’s stake in the JV)
hold the audio-visual rights until the contract
expires at the end of next year’s ICC Cricket
World Cup 2015.
Commenting on the decision to name Star India
and Star Middle East as successful bidders, ICC
Chairman N Srinivasan said, “We are delighted
that our partnership with the Star group has
extended to the next cycle of ICC events. This
illustrates the strong relationship we have built in
the current cycle and the value we have
delivered since 2007.
“Star has an outstanding reputation as a sports
broadcaster and has played an integral role in
promoting and growing the game by taking
coverage of ICC events to a truly global and
record-breaking audience, and we look forward
to this continuing for another eight years.
“This commitment for the next eight years will
ensure greater stability for ICC members as well
as increased funding for developing and
established countries. Emerging nations will have
access to the largest funding resource in the
history of the game and the board has fully
endorsed this framework as the best means of
safeguarding the future of the sport.
Star retains ICC broadcast rights till 2023 in biggest-ever deal | TelevisionPost.com