Star India to launch two new HD sports channels

[shawl_who]

do they have so much of sporting content, is d big question :huh

anyways, its gud, hd chnls are on d rise hya
and so are d prices

 

[ayanc99]

do they have so much of sporting content, is d big question :huh

anyways, its gud, hd chnls are on d rise hya
and so are d prices

Who Star?

International sports content they have plenty -

EPL
Bundesliga
Formula 1
Formula E
French Open from next year
Wimbledon
US Open from next year
Masters Golf

So more than enough for two channels!!

 

[Optimus_Prime]

one simple question:
do they have the guts to broadcast cricket match specially Indian Cricket on only on SS HD1 & 3

 

[SarfaRaZ]

Good Question tup

 

[ayanc99]

one simple question:
do they have the guts to broadcast cricket match specially Indian Cricket on only on SS HD1 & 3

No they don't.

That has much wider reach than this content as is evident to them from viewership numbers out weekly.

The main reason for this is to target the so called sports fans who want to watch this content and will pay them a premium to watch it. The rights fees for EPL for 3 year cycle fell from approx 145 mn to 99 mn usd this year. They have paid 4/5 mn each for French and us open.

How will they recover these huge amounts?

Only way they think it is possible is to launch premium channel, price it as 150-200/- per month and target 500k to 1mn subs. Then they are able to recover these costs.

Now they don't even show 120 odd EPL and 130 Bundesliga matches and each EPL match costs approx 60 lacs to them which can't be recovered from advertising especially if they don't even show these matches in the first place.

So only option is going pay like this.

In Singapore sports package for EPL costs approx 3600/- per month. In sports broadcasting only way to recover monies is through subscription not advertising. Star is trying that route here, let's see if they are successful or not.

 

[piinku1]

No they don't.

That has much wider reach than this content as is evident to them from viewership numbers out weekly.

The main reason for this is to target the so called sports fans who want to watch this content and will pay them a premium to watch it. The rights fees for EPL for 3 year cycle fell from approx 145 mn to 99 mn usd this year. They have paid 4/5 mn each for French and us open.

How will they recover these huge amounts?

Only way they think it is possible is to launch premium channel, price it as 150-200/- per month and target 500k to 1mn subs. Then they are able to recover these costs.

Now they don't even show 120 odd EPL and 130 Bundesliga matches and each EPL match costs approx 60 lacs to them which can't be recovered from advertising especially if they don't even show these matches in the first place.

So only option is going pay like this.

In Singapore sports package for EPL costs approx 3600/- per month. In sports broadcasting only way to recover monies is through subscription not advertising. Star is trying that route here, let's see if they are successful or not.

it will be fail in India if we consider people's purchasing capacity.

 

[Sarkar]

Don't worry guys. Star knows how to do business in India [emoji6]

 

[mithu]

ayncc dont give us false news. two hd channels will be added hd pack. so dont need extra money

 

[SPANDAN]

Dont get into all ur Wide Imaginations. Its just another HD sports channel frm Star. I have already posted the ScreenShot of information frm star that EPL, Bundesliga will be broadcasted on all sports chnls including StarSports1,2,3,4. They were feeling the need of extra sports chnls to broadcast more football matches as after taking rights for Kabaddi,ISL,local badminton leagues n other indian leagues they were in need of extra sports chnls thats why they even added StarSportsAddonHD in teporary basis for tatasky users. So now they r just launching their Permanent 2 Sports channels for broadcasting all these sports.

 

[praks001]

No they don't.

That has much wider reach than this content as is evident to them from viewership numbers out weekly.

The main reason for this is to target the so called sports fans who want to watch this content and will pay them a premium to watch it. The rights fees for EPL for 3 year cycle fell from approx 145 mn to 99 mn usd this year. They have paid 4/5 mn each for French and us open.

How will they recover these huge amounts?

Only way they think it is possible is to launch premium channel, price it as 150-200/- per month and target 500k to 1mn subs. Then they are able to recover these costs.

Now they don't even show 120 odd EPL and 130 Bundesliga matches and each EPL match costs approx 60 lacs to them which can't be recovered from advertising especially if they don't even show these matches in the first place.

So only option is going pay like this.

In Singapore sports package for EPL costs approx 3600/- per month. In sports broadcasting only way to recover monies is through subscription not advertising. Star is trying that route here, let's see if they are successful or not.

This will fail miserably. They tried to do this last season by limiting the PL broadcast only to Star Sports 4. They faced a backlash from football fans and were submitted to broadcast PL on SS2 & SS1 as well. Before adopting a strategy lIke this, they should study market first. They should realize that the HD service is limited to very few consumers. More than 90% of India's cable tv subscribers are SD only. So this strategy is not going to work here in India. It may work in developed countries like UK and Singapore, but not in India.