Gumansinh
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ICC announces cricket’s biggest-ever
global broadcast agreement with
Star India and Star Middle East
ICC Chairman Mr N. Srinivasan: “We
are delighted that our partnership
with the Star group has extended to
the next cycle of ICC Events”
“This commitment for the next
eight years will ensure greater
stability for ICC Members as well as
increased funding for developing
and established countries”
Competitive sales process saw two
rounds of bidding; package of rights
includes two ICC Cricket World Cups
VNR of the IBC meeting can be
downloaded for editorial use at ICC
Media Zone
The International Cricket Council
(ICC) today announced cricket’s
biggest-ever global broadcast
partnership by jointly awarding its
audio-visual rights for ICC Events
from 2015 to 2023 to Star India and
Star Middle East.
The decision was made by the ICC
Business Corporation (IBC) Board,
ICC’s commercial arm, during a
meeting at the ICC headquarters in
Dubai on Sunday. The decision
followed a robust tender, bidding
and evaluation process, which
started in July 2014. During the
process, which involved two rounds
of bidding, the ICC received 17
competitive bids from various
broadcasters across different
territories for its audio-visual rights.
While the final value of the rights fee
agreed will not be disclosed, it is
significantly in excess of the ICC’s
previous commercial deals.
The current cycle has seen ESPN Star
Sports hold the audio-visual rights
until the contract expires at the end
of next year’s ICC Cricket World Cup
2015.
Included in the new eight-year
period are 18 ICC tournaments*,
including two ICC Cricket World Cups
(2019 and 2023), two ICC Champions
Trophy tournaments (2017 and
2021) and two ICC World Twenty20
tournaments (2016 and 2020).
Commenting on the decision to
name Star India and Star Middle East
as its successful bidders, ICC
Chairman Mr N. Srinivasan said: “We
are delighted that our partnership
with the Star group has extended to
the next cycle of ICC Events. This
illustrates the strong relationship we
have built in the current cycle and
the value we have delivered since
2007.
“Star has an outstanding reputation
as a sports broadcaster and has
played an integral role in promoting
and growing the game by taking
coverage of ICC Events to a truly
global and record-breaking
audience, and we look forward to
this continuing for another eight
years.
“This commitment for the next eight
years will ensure greater stability for
ICC Members as well as increased
funding for developing and
established countries. Emerging
nations will have access to the
largest funding resource in the
history of the game and the Board
has fully endorsed this framework as
the best means of safeguarding the
future of the sport.
“The level of investment committed
by Star shows that the game is
stronger than ever before and
hopefully with this financial stability
for the next eight years, we can
implement plans to strengthen and
grow the game further, making it an
even bigger and better global
game.”
Mr Giles Clarke, Chairman of IBC’s
Finance and Commercial Affairs
Committee, said: “This innovative
and exciting partnership will
underpin the long-term financial
health of the global game and
provide real stability for all our
Members. It will help the ICC and our
Members to grow participation in
areas such as the women’s game
where there have been great strides
made as well as supporting the
emerging nations. This deal benefits
all ICC Members and will allow them
to improve their competitiveness
and public interest in a targeted and
sustainable way.
“This is a momentous day for world
cricket which highlights the great
commercial attractiveness of our
sport and the ever increasing levels
of interest in our outstanding world-
class events.
“The partnership will also guarantee
increased promotion and marketing
of the game in key markets across
the globe.”
ICC Chief Executive David Richardson
said: “This agreement guarantees
more money for all our Members,
thereby underpinning the growth
and development of the game.
“Star has been an excellent partner
for the ICC during the current rights
cycle, promoting and supporting ICC
Events and cricket in general in the
sub-continent, and I am pleased that
we now have a chance to build on
that success over the next eight
years on a global level.”
Mr Uday Shankar, CEO, Star India,
said: “We are delighted and
honoured to extend our partnership
with ICC. This is a tribute to Star's
commitment and ICC's trust in our
ability to take the great game of
cricket to the next level. Star will
constantly attempt to reinvent the
viewer experience to make cricket
bigger and bigger.”
ICC announces cricket’s biggest-ever global broadcast agreement with Star India and Star Middle East - ICC Cricket
global broadcast agreement with
Star India and Star Middle East
ICC Chairman Mr N. Srinivasan: “We
are delighted that our partnership
with the Star group has extended to
the next cycle of ICC Events”
“This commitment for the next
eight years will ensure greater
stability for ICC Members as well as
increased funding for developing
and established countries”
Competitive sales process saw two
rounds of bidding; package of rights
includes two ICC Cricket World Cups
VNR of the IBC meeting can be
downloaded for editorial use at ICC
Media Zone
The International Cricket Council
(ICC) today announced cricket’s
biggest-ever global broadcast
partnership by jointly awarding its
audio-visual rights for ICC Events
from 2015 to 2023 to Star India and
Star Middle East.
The decision was made by the ICC
Business Corporation (IBC) Board,
ICC’s commercial arm, during a
meeting at the ICC headquarters in
Dubai on Sunday. The decision
followed a robust tender, bidding
and evaluation process, which
started in July 2014. During the
process, which involved two rounds
of bidding, the ICC received 17
competitive bids from various
broadcasters across different
territories for its audio-visual rights.
While the final value of the rights fee
agreed will not be disclosed, it is
significantly in excess of the ICC’s
previous commercial deals.
The current cycle has seen ESPN Star
Sports hold the audio-visual rights
until the contract expires at the end
of next year’s ICC Cricket World Cup
2015.
Included in the new eight-year
period are 18 ICC tournaments*,
including two ICC Cricket World Cups
(2019 and 2023), two ICC Champions
Trophy tournaments (2017 and
2021) and two ICC World Twenty20
tournaments (2016 and 2020).
Commenting on the decision to
name Star India and Star Middle East
as its successful bidders, ICC
Chairman Mr N. Srinivasan said: “We
are delighted that our partnership
with the Star group has extended to
the next cycle of ICC Events. This
illustrates the strong relationship we
have built in the current cycle and
the value we have delivered since
2007.
“Star has an outstanding reputation
as a sports broadcaster and has
played an integral role in promoting
and growing the game by taking
coverage of ICC Events to a truly
global and record-breaking
audience, and we look forward to
this continuing for another eight
years.
“This commitment for the next eight
years will ensure greater stability for
ICC Members as well as increased
funding for developing and
established countries. Emerging
nations will have access to the
largest funding resource in the
history of the game and the Board
has fully endorsed this framework as
the best means of safeguarding the
future of the sport.
“The level of investment committed
by Star shows that the game is
stronger than ever before and
hopefully with this financial stability
for the next eight years, we can
implement plans to strengthen and
grow the game further, making it an
even bigger and better global
game.”
Mr Giles Clarke, Chairman of IBC’s
Finance and Commercial Affairs
Committee, said: “This innovative
and exciting partnership will
underpin the long-term financial
health of the global game and
provide real stability for all our
Members. It will help the ICC and our
Members to grow participation in
areas such as the women’s game
where there have been great strides
made as well as supporting the
emerging nations. This deal benefits
all ICC Members and will allow them
to improve their competitiveness
and public interest in a targeted and
sustainable way.
“This is a momentous day for world
cricket which highlights the great
commercial attractiveness of our
sport and the ever increasing levels
of interest in our outstanding world-
class events.
“The partnership will also guarantee
increased promotion and marketing
of the game in key markets across
the globe.”
ICC Chief Executive David Richardson
said: “This agreement guarantees
more money for all our Members,
thereby underpinning the growth
and development of the game.
“Star has been an excellent partner
for the ICC during the current rights
cycle, promoting and supporting ICC
Events and cricket in general in the
sub-continent, and I am pleased that
we now have a chance to build on
that success over the next eight
years on a global level.”
Mr Uday Shankar, CEO, Star India,
said: “We are delighted and
honoured to extend our partnership
with ICC. This is a tribute to Star's
commitment and ICC's trust in our
ability to take the great game of
cricket to the next level. Star will
constantly attempt to reinvent the
viewer experience to make cricket
bigger and bigger.”
ICC announces cricket’s biggest-ever global broadcast agreement with Star India and Star Middle East - ICC Cricket
