For those who are thinking what the tagline means, here is the translation : (NOTE : This is as per the little knowledge of the Odia language I have)
Eithu/Eithi : From here
Arambha : Beginning
Sambhava : Possibility/Possible.
So to sum up,
EITHU ARAMBHA, EITHI SAMBHAVA
means
"It begins here, possibilities are here."