Thakur
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Today many English movie channels focus on action and popular content. Such content not only makes them look similar, but also excludes viewers who want something better.
These viewers are more discerning and sophisticated in their tastes. Star India targets this class of viewers with its new channel Star Movies Select HD, which will be on Tata Sky, Dish TV and Videocon d2h. It will be available to Airtel Digital TV customers in a few weeks.
With a library of around 1,000 movies and a tagline of ‘Hollywood’s Hall of Fame 365 Days, 365 Stories’, the new channel will have 10 per cent overlap with Star Movies in terms of content. Star India business head – Engish cluster Kevin Vaz said that Star Movies has been a platform for the biggest action movies and blockbusters.
“For many years, it has premiered many movies but more in the superhero and action space. Two years ago, we came out with the proposition of Star Movies Action.
This was to cater to those who want 100 per cent action content. However, all the players in the genre play 80 per cent action. Kevin Vaz “The same kind of film plays all the time. The feedback from consumers is that the same movies play continuously.
All the channels look the same. Viewers want variety and stories. People want to see more than just action. They want drama, comedy, animation. The issue is how we can cater to this audience.
This is how Star Movies Select came about.” The difference between Star Movies and Star Movies Select is very clear. Star Movies will be dialogue independent as a lot of action plays there. It is more a visual treat.
Star Movies Select will be dialogue intensive as the films that will play here are story led. Vaz also revealed that Star Movies Select will play only critically acclaimed films. “All the films have an IMDB rating of at least 6.
There will be Oscar winners, nominees like ‘Boyhood’, ‘The Grand Budapest Hotel’, ‘The Theory of Everything’ and ‘Birdman’,” he added. The reason the channel is having only an HD feed is that a premium audience is being targeted.
According to Vaz, the new HD channel will drive the growth of HD. “The HD penetration will grow. The total HD universe grew by 35 per cent last year.
Now there are 4.5 million homes. In the next couple of years, it could reach eight million homes. You will see a doubling of HD homes,” he said.
He said that the TG of Star Movies Select would be a level up as they will need to understand stories. “I see a lot of CEOs and CMOs watching it. At the same time, movies like ‘Gone Girl’ cut across.
Read more at:
http://www.televisionpost.com/television/star-movies-select-hd-to-target-upscale-audience/
These viewers are more discerning and sophisticated in their tastes. Star India targets this class of viewers with its new channel Star Movies Select HD, which will be on Tata Sky, Dish TV and Videocon d2h. It will be available to Airtel Digital TV customers in a few weeks.
With a library of around 1,000 movies and a tagline of ‘Hollywood’s Hall of Fame 365 Days, 365 Stories’, the new channel will have 10 per cent overlap with Star Movies in terms of content. Star India business head – Engish cluster Kevin Vaz said that Star Movies has been a platform for the biggest action movies and blockbusters.
“For many years, it has premiered many movies but more in the superhero and action space. Two years ago, we came out with the proposition of Star Movies Action.
This was to cater to those who want 100 per cent action content. However, all the players in the genre play 80 per cent action. Kevin Vaz “The same kind of film plays all the time. The feedback from consumers is that the same movies play continuously.
All the channels look the same. Viewers want variety and stories. People want to see more than just action. They want drama, comedy, animation. The issue is how we can cater to this audience.
This is how Star Movies Select came about.” The difference between Star Movies and Star Movies Select is very clear. Star Movies will be dialogue independent as a lot of action plays there. It is more a visual treat.
Star Movies Select will be dialogue intensive as the films that will play here are story led. Vaz also revealed that Star Movies Select will play only critically acclaimed films. “All the films have an IMDB rating of at least 6.
There will be Oscar winners, nominees like ‘Boyhood’, ‘The Grand Budapest Hotel’, ‘The Theory of Everything’ and ‘Birdman’,” he added. The reason the channel is having only an HD feed is that a premium audience is being targeted.
According to Vaz, the new HD channel will drive the growth of HD. “The HD penetration will grow. The total HD universe grew by 35 per cent last year.
Now there are 4.5 million homes. In the next couple of years, it could reach eight million homes. You will see a doubling of HD homes,” he said.
He said that the TG of Star Movies Select would be a level up as they will need to understand stories. “I see a lot of CEOs and CMOs watching it. At the same time, movies like ‘Gone Girl’ cut across.
Read more at:
http://www.televisionpost.com/television/star-movies-select-hd-to-target-upscale-audience/
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