Thakur
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MUMBAI: In a bid to up the ante of Bollywood Awards shows in India, Star Plus has partnered with Box Office India magazine to present a new offering. Come October, the channel is all set to launch ‘Star Box Office Awards.
’It will recognise an achievement of Hindi films at the most important altar of them all - the box office. The event will see the big and mighty of the film industry with Salman Khan leading the way.
Keeping in mind that box office collectionsgovern the success of each movie, not only by virtue of the revenues made, but also as a measure of the number of people investing their time in watching any movie; these awards have been introduced to felicitate the best works of the year.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-to-host-awards-based-on-box-office-collections-141006
’It will recognise an achievement of Hindi films at the most important altar of them all - the box office. The event will see the big and mighty of the film industry with Salman Khan leading the way.
Keeping in mind that box office collectionsgovern the success of each movie, not only by virtue of the revenues made, but also as a measure of the number of people investing their time in watching any movie; these awards have been introduced to felicitate the best works of the year.
http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-to-host-awards-based-on-box-office-collections-141006