The broadcaster is giving final touches to its content plan which will be completed in a week’s time. “There will be a lot of local content on the channel. However, this will be primarily professional sports content across disciplines,” the source added
i think its very smart move from star....they were sharing india cricket matchs with dd as it was mandatory and had advert sharing of 70%-30% now they will show live indias impt matches on star first and take full 100% advert revenue.
In order to avoid cannibalisation of its pay TV revenue, Star Sports First will not have premium cricket content involving the Indian team. However, non-India cricket content will be available. Some of the local leagues like Pro Kabaddi will also be available
Good move by star. :tup
I think some selected cricket matches or highlights of all cricket matches.
Low level team play cricket live on this channel. Like afghainstan play in bangladesh.
A sports war may just be brewing between India’s pubcaster Prasar Bharati and private sector TV channels. Close on the heels of Doordarshan announcing its intentions to start sports leagues involving indigenous sports for viewers of FTA channels, Star India said it would launch a FTA sports channel Star Sports First showcasing non-cricket games with emphasis on school-level sports.
What’s more, though Star’s FTA Star Sports First could be made available to all distribution platforms, it would debut on DD FreeDish, a satellite-based TV platform comprising mostly FTA channels belonging to the pubcaster and those from private sector media companies
“Our FTA channel’s aim would be to highlight indigenous sports like kabaddi and also games like hockey with extra emphasis on school-level sports,” Star India MD Sanjay Gupta said, adding sports is an under-exploited sector in India and advertisers have shown interest in such a FTA offering.