Sun Direct has 3-year capex plan of Rs 1,475 cr; capital infusion from promoters not needed

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With Sun Direct turning profitable, the promoters need not infuse equity funding to support the direct-to-home (DTH) company.

Sun Direct, which is 80% owned by Kalanithi Maran and his wife and 20% by Malaysia’s Astro, has a capital expenditure plan of Rs 1,475 crore for the next three financial years. Out of this, the intent is to have a debt funding of Rs 450 crore during FY18–FY20.

The future capital expenditure of the company is expected to be supported through internal accruals and debt, with no further dependence on promoters’ contribution. The main capex will be for purchase of customer premises equipment (CPE), a market source said.

Earlier, the promoters of Sun Direct had been providing financial support to the company by infusing equity. Though Sun Direct started generating cash profits from FY13, it continued to incur losses until FY16.

For the first nine months of FY17, Sun Direct posted net profit of Rs 21.2 crore on a revenue of Rs 907.93 crore.
In FY16, Sun Direct reported net loss of Rs 35.30 crore compared to Rs 156.92 crore a year ago. Total operating income grew to Rs 1,116.61 crore, up from Rs 1,048.62 crore in the earlier year.

Sun Direct has been able to maintain its market share in South India at about 40%. In the company’s net subscriber base, the share of South India has increased from about 94% during FY14 to over 97%.

In FY17, Sun Direct added three transponders on GSAT 15. It has a total of eight transponders, equally split between Measat 3 and GSAT 15. The addition of the transponders has enabled the company to increase the number of HD channels in its bouquet to 55.

The increase in bandwidth will help Sun Direct to not only retain but also add subscribers while enhancing its ARPU, a media analyst said.

Sun Direct has 3-year capex plan of Rs 1,475 cr; capital infusion from promoters not needed | TelevisionPost.com
 
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