Sun TV Network shows brighter results for FY 2013; announces ad rate hike

Karthik

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he Sun TV Network is celebrating its twentieth birthday this year. And the sun seems to be coming out from the clouds at south India's strongest media company - involved in broadcasting and production with a bouquet of 32 channels - if one looks at its latest financials for FY 2012 and FY 2013. Both profits and revenues are up, despite the testing times it is facing in its markets with national broadcasters such as Star, Sony and Zee TV getting aggressive in the regional language space.

In an earnings release filed with the BSE earlier today, it stated that ad revenues maintained momentum up 15 per cent in the quarter ended March 2013 and DTH subscription revenues rose 16 per cent quarter on quarter and 12 per cent year on year. It also said that FM radio operations posted a strong around with its revenues rising 26 per cent year on year and reported profits.

And it is looking at even better times in the year ahead the Sun Group CFO SL Narayanan told CNBC TV 18 earlier today. It announced that it was hiking ad rates for Sun TV for its weekday prime time slots by 19 per cent and also looking at hiking the slot fees it charges TV producers. This would be its first increase after 24 months, and it would look at raising advertising tariffs for the other channels under its umbrella in the coming months.

Indiantelevision.com > News Headlines > Sun shows brighter results for FY 2013
 
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