Tata IPL 2023 | Star Sports Network | March 31st

[RdX]

Looks like more people preferring to watch IPL On TV/Star, free Jio cinema expected 15 Cr live views because it's Free but still showing 1 to 1.8 Cr Live views exactly like Paid hotstar last year few years.

 

[Ashok Varma]

Looks like more people preferring to watch IPL On TV/Star, free Jio cinema expected 15 Cr live views because it's Free but still showing 1 to 1.8 Cr Live views exactly like Paid hotstar last year few years.

They might count logged in viewers only, Actual viewers are more.

 

[iDJ]

Looks like more people preferring to watch IPL On TV/Star, free Jio cinema expected 15 Cr live views because it's Free but still showing 1 to 1.8 Cr Live views exactly like Paid hotstar last year few years.

It's not accurate figures for sure as they display same on all content. Jio needs to fix this. One thing's for sure if viewership on TV was high. Star would post a colorful chart like they do for GEC channels on their social media.

 

[RdX]

What I understand that Star officially posted IPL Ratings from BARC few days back, but Jio Cinema never posted viewership/views on their own social media network pages. Instead of posting on their own Jio social media networks they're appointed more marketing Agencies and social media influencers to show 2019 till 2022 year TV Ratings drops compare with Digital.

 

[Raju lal]

Looks like more people preferring to watch IPL On TV/Star, free Jio cinema expected 15 Cr live views because it's Free but still showing 1 to 1.8 Cr Live views exactly like Paid hotstar last year few years.

No, its higher than Hotstar. But the margin is small and no where near the projection( as per their statistics). Based on their marketing campaign, features provided and free service the viewership isn't sufficient. But there is chance to an improve along with the progression of the season.

It's not accurate figures for sure as they display same on all content. Jio needs to fix this. One thing's for sure if viewership on TV was high. Star would post a colorful chart like they do for GEC channels on their social media.

But usually everyone has a tendency to show an exaggerated figure as a part of promotional tactics. So even if the figures aren't accurate nobody let it to show lower values than actual all these days.
TV viewership declined for sure. Already evidences posted here. And ofcourse Jio is the reason for depletion.But Jio Cinema couldn't meet their target. Its due to their unsolved stability issues. Even providing so many features I feel using it like some pirated apps we used to watch live sports earlier. Especially the sudden increase of brightness while playing the match.

 

[Raju lal]

Seems a toss is needed to reach conclusion.

'Overwhelming response', says Disney Star; IPL TV viewership returns to pre-pandemic levels as viewer fatigue wears away

As viewers returned to their TV screens for the sixth time in three years, they found other distractions when India returned to a more normal way of life after a nearly 21-month lockdown, leading to a decline in TV viewership. The TVR for the opening fixture saw a decline from 2020 (10.36) to...

m.economictimes.com

 

[RdX]

No, its higher than Hotstar. But the margin is small and no where near the projection( as per their statistics). Based on their marketing campaign, features provided and free service the viewership isn't sufficient. But there is chance to an improve along with the progression of the season.

But usually everyone has a tendency to show an exaggerated figure as a part of promotional tactics. So even if the figures aren't accurate nobody let it to show lower values than actual all these days.
TV viewership declined for sure. Already evidences posted here. And ofcourse Jio is the reason for depletion.But Jio Cinema couldn't meet their target. Its due to their unsolved stability issues. Even providing so many features I feel using it like some pirated apps we used to watch live sports earlier. Especially the sudden increase of brightness while playing the match.

I agree that Overall Television viewership slightly decreasing from last few years, still GECs soaps, news and Live sports events broadcasting saving Broadcasters.

Seems a toss is needed to reach conclusion.

'Overwhelming response', says Disney Star; IPL TV viewership returns to pre-pandemic levels as viewer fatigue wears away

As viewers returned to their TV screens for the sixth time in three years, they found other distractions when India returned to a more normal way of life after a nearly 21-month lockdown, leading to a decline in TV viewership. The TVR for the opening fixture saw a decline from 2020 (10.36) to...

m.economictimes.com

here nobody can't beat Jio Cinema huge investment in Marketing and social media network influence, overall it's their strategy to win against broadcaster. even other broadcasters like Star, Sony and Zee failed match whatever Reliance/Jio's agencies offers Sponsored News/Articles.

 

[Ashok Varma]

STAR’s Sports channels missing in the basic pack in most of MSOs another reason for decreasing viewership of IPL in TV. So, STAR sports should broadcast as FTA to counter Jio IPL streaming strategy.

 

[amty]

fact is ipl has lost its charm, cricket as a game has lost its charm... so whose numbers are high really doesn't matter..... lack of superstars in cricket as in 90s or even till 2010s attracted many viewers... ICC should be blamed for not pushing the game as they should be doing... lack of trigular series. high number of game in a year. day in day out so many useless series. major players missing the game has led to many shy away from this sport. only w/c has value in cricket

 

[iDJ]

fact is ipl has lost its charm, cricket as a game has lost its charm... so whose numbers are high really doesn't matter..... lack of superstars in cricket as in 90s or even till 2010s attracted many viewers... ICC should be blamed for not pushing the game as they should be doing... lack of trigular series. high number of game in a year. day in day out so many useless series. major players missing the game has led to many shy away from this sport. only w/c has value in cricket

Now try justifying the $6 billions worth rights.