Etios bro just wait an watch, Tata Sky people are thinking that by creating big as they will make their future secure but that will not behold for long as people have already started loosing faith in the Tata Sky brand bcoz they have been unable to cater to customer's demand.
Better if Tata Sky spent this money on migrating to MPEG4 or hiring more transponders, INSAT4A will die soon and even if they get more tps then again they land in space crunch, this is the reason that i have not recharged my tata sky account for 3 months now bcoz from november 2012 to feb 2013 tata sky people fooled me that they will add chs an i should recharge my account but i will not b fololed again