: DTH service provider Tata Sky's MD and CEO Harit Nagpal's career started as an export manager in erstwhile Lakme, and later at Pepsi. He was group marketing director at Vodafone Essar before joining Tata Sky. In the past ten years, he has seen the exponential growth of mobile subscribers backed by a continuous drop in call charges, before he moved to the DTH space in Aug 2010. In over a year, he revamped the operator's customer service infrastructure and repackaged its products to make them more customer-friendly. In an interview to FE's Sohini Mitter, Nagpal sheds light on synergies between telecom and DTH, the need for outsourcing operations, challenges in penetrating semi-urban markets, shortage of bandwidth and high level of taxation that cripples the sector. Excerpts:
