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MUMBAI: DTH operator Tata Sky has launched an ad campaign to ring in the launch of its application Everywhere TV on laptops and desktops. The launch of the ad campaign coincides with the ongoing world football extravaganza and can also be viewed live on the Tata Sky mobile app. The tagline of the campaign is ‘Isko laga daala toh football jinga lala’.
Tata Sky chief commercial officer Vikram Mehra said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the second TV at home, thus allowing youngsters to watch late-night football matches on their laptops with headphones without disturbing their entire family.”
The campaign speaks to all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching Fifa on the common TV at night. It shows how football fans can enjoy their favourite matches on their laptop, anywhere, without disturbing anyone in the house. One of the ad films features a husband watching the match on his laptop, sitting in the bathroom to avoid disturbing his wife. Only when he cannot contain his ecstatic appeals does the clueless wife get up and locate him. Similarly, another ad shows a surprised mother gingerly walking into her teenage son’s room, where she hears the boy celebrating sitting in the cupboard.
The films aim to capture a simple emotion that you can hide and watch the Fifa matches, but you just can’t hide the excitement of watching it. The ads have been conceptualised by Ogilvy & Mather. Ogilvy & Mather executive creative director Sukesh Nayak said, “If one observes a typical football fan, we see that he is not the one to hide his excitement, whether it is his happiness at a goal scored or his anger at a wrong move. Taking this insight, we created messaging for Tata Sky mobile app that lets you watch the live telecast of the Fifa World Cup on a laptop and other devices.”
Tata Sky launches ad campaign for Everywhere TV | TelevisionPost.com
Tata Sky chief commercial officer Vikram Mehra said, “The Everywhere TV service launch has been timed just before the football World Cup, to ensure that home laptop doubles up as the second TV at home, thus allowing youngsters to watch late-night football matches on their laptops with headphones without disturbing their entire family.”
The campaign speaks to all the football fans in India who don’t have a second TV at home and could end up disturbing their family members by watching Fifa on the common TV at night. It shows how football fans can enjoy their favourite matches on their laptop, anywhere, without disturbing anyone in the house. One of the ad films features a husband watching the match on his laptop, sitting in the bathroom to avoid disturbing his wife. Only when he cannot contain his ecstatic appeals does the clueless wife get up and locate him. Similarly, another ad shows a surprised mother gingerly walking into her teenage son’s room, where she hears the boy celebrating sitting in the cupboard.
The films aim to capture a simple emotion that you can hide and watch the Fifa matches, but you just can’t hide the excitement of watching it. The ads have been conceptualised by Ogilvy & Mather. Ogilvy & Mather executive creative director Sukesh Nayak said, “If one observes a typical football fan, we see that he is not the one to hide his excitement, whether it is his happiness at a goal scored or his anger at a wrong move. Taking this insight, we created messaging for Tata Sky mobile app that lets you watch the live telecast of the Fifa World Cup on a laptop and other devices.”
Tata Sky launches ad campaign for Everywhere TV | TelevisionPost.com
